persuasion Archives » Business Analysis Experts

What Is Business Analysis: Business Analyst Skills that Are in Demand in 2021

by Thomas Hathaway | Jan 5, 2021 | Business Analysis Careers, Generic Business Analysis

My Start to Become a Business Analyst Many, many years ago, while working on an application for a French insurance company, I read a business rule that stated: “We charge a $2.00 fee for each new policy, extension, amendment, or cancellation unless the agent reduced...

Motivating Stakeholders to Show Up and Contribute

by Thomas Hathaway | Dec 6, 2019 | Requirements Gathering, Stakeholder Identification/Analysis

Buy at Zazzle Do You Struggle Getting Stakeholders to Attend Requirements Workshops and Meetings? I ran across a fascinating book titled “7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone” by James C. Crimmins, PhD. The book is a...