Business analysts play a key role on all digital solutions because they provide deep insight into the product’s stakeholders – their thoughts, feelings, their needs and desires in order to elicit better requirements from them. Business analysts are often in charge of building an effective team dynamic. They perform a role like a coach to help their stakeholders achieve the greatness that they want from their products.

Recognizing the Difference between the Rational Mind and the Sensing Mind

Many organizations are adopting more human-based approaches to gather requirements that define the intersection between technology and people. Today, nearly 50% of requirements are generated based on customer conversations with stakeholders. These conversations must be handled by non-biased specialists with great listening skills.

To build an effective team dynamic and elicit true business needs, business analysts need effective communication and listening skills. Understanding the differences between the conscious and nonconscious mind is a steppingstone toward recognizing why human communication is so fraught with misunderstanding. This video gives a layman level presentation of how your conscious and nonconscious minds interact.